Rose Tower stands in Emirates City, in the Al Amerah district of eastern Ajman, with Sheikh Mohammed Bin Zayed Road (E311) running along its edge. That highway is the whole location argument: it links the tower south to Sharjah and Dubai and north to Umm Al Quwain and Ras Al Khaimah without crossing a city centre, and Sharjah International Airport is under ten kilometres away. Ajman University is a few minutes from the building, and Ajman China Mall and Saudi German Hospital Ajman are both within a short drive, with Ajman City Centre and My Mall further along the road. Schools serving the surrounding districts include Woodlem Park School and Avalon Heights World Private School, and Al Alia, Helio 2 and Al Yasmeen all sit immediately around Al Amerah. The Ajman Corniche and the emirate's beaches are a drive north through the city, and the wider choice of new projects in Ajman sits within a few minutes of this stretch of the E311.