Cello stands in District 18 of Jumeirah Village Circle, in the Al Barsha South Fourth area, with access onto Al Khail Road and Hessa Street. That position is what makes the drive times work: Dubai Hills Mall is about ten minutes away, Dubai Marina, Ain Dubai and Palm Jumeirah all around twenty, Jumeirah Beach roughly twenty-five, and Dubai International Airport about thirty-five. Inside JVC itself are Circle Mall, JSS International School, parks, clinics, supermarkets and the community's own restaurants and retail.