Cello by Taraf at JVC | Apartments & Penthouses

Cello is an off-plan twin-tower development in Jumeirah Village Circle, built by Taraf. The two towers rise 21 and 23 storeys and hold studios, one, two and three bedroom apartments and four bedroom penthouses, sized from 430 sq.ft up to around 5,000 sq.ft. Prices start from AED 588,000. Buyers pay 10% on booking, 40% across four construction installments and 50% on handover, which is set for the first quarter of 2027.

What Cello offers that most JVC towers do not is range. A studio of 430 sq.ft and a four bedroom penthouse of around 5,000 sq.ft sit in the same development, which means an investor buying for yield and a family buying to live can both be served by one address. Under AED 600,000 is also about as low as a new-build entry point gets in the community. The shared spaces lean towards being used rather than photographed: a lap pool and kids' pool with a deck, a leisure lawn with an outdoor cinema, a zen reading deck, a lounge fire pit, indoor and outdoor gyms, and a multi-purpose room fitted with professional sound and lighting. For buyers following the latest Taraf launch in JVC or comparing off-plan apartments in JVC, this is the widest unit range on offer in the community. It is also worth setting against other off-plan apartments in Dubai.

Key Highlights

1. Twin towers of 21 and 23 storeys
2. Studios, 1, 2 and 3 bedroom apartments
3. 4 bedroom penthouses of around 5,000 sq.ft
4. Sizes from 430 sq.ft to around 5,000 sq.ft
5. Starting price AED 588,000
6. 10% on booking with 50% due at handover
7. Handover in Q1 2027
8. Leisure lawn with an outdoor cinema
9. Zen reading deck and lounge fire pit
10. Multi-purpose room with professional sound and lighting