The master plan integrates hospitality and residential living with purpose-built experiences across:
Hotel and Serviced Residences: Intertwined but independent of each other, has privacy and a luxury to offer to both travelers and permanent residents.
Lifestyle Zones: Innovative centers of recording, music production and performance.
Retail and Dining Boulevard: Its design is to collectively display a range of F&B outlets, lifestyle stores, and cafes with many musical themes and restaurant-style live entertainment.
Green and social spaces: landscaped podium gardens, lounges and coastline socializing corners where communities will thrive.
The venture is positioned under Dubai Islands, which provides nature, recreation, hospitality and urban connectivity within connected islands.